Social media has been both the boon and pain for brands and business..
Be it reaching out to the target audience, build a relationship with customers, brushing up online presence, leveraging brand affinity, generating leads and even opening up the sales funnel- social media marketing is now one Swiss army knife that you must have in your digital marketing bag.
Because, as per stat, 71% of consumers who experience good social media service from a brand are likely to recommend it to others.
While, Facebook is the epicenter of all social media marketing activities, LinkedIn, Twitter, Instragam and even the new kid in block SnapChat have their shares lifting the brands and business.
As per Hubspot, 74% of people use Facebook for professional purposes.
Under all the silver lining, there lies a perennial problem of managing all the tasks. Social media marketing is a RoI driven platform but the efforts are time-consuming. There is no doubt on social media success as 1/3 of the world uses social networks regularly.
But the merchants and marketers have plenty of works to do besides leveraging the platform for maximum exposure and conversion. How can they strike a balance? Even the digital agencies have multiple clients to manage and operate with success? Is there any way to find parity?
Social Media Marketing automation can help them to collect all brownie points of social media platforms in each stage of their journey. How they make the task convenient?
Unlock the mystery now-
What is Social Media Marketing Automation?
Since the inception of digital marketing, marketers were looking for the tools to ease their burden. Social media was one such field where it was needed most. Given the number of emerging platforms and people’s love for each and every one of them, marketers have to come up with solutions where they can share some of their tasks with the devices and automate the process.
Below are the social media tasks covering every stage of your social media marketing journey all the important which you can automate with a grin in your face and few extra hours to focus on other works-
Oldest proverb of the digital marketing says “Content is the king.” It’s the magic bullet which draws your audience to your pages and keeps them engaged and even lays the foundation of conversion.
But, who has the time to browse and scroll through pages after pages to curate content or find the ideas to produce persuasive content. Welcome content curation tools. There are numerous options available. Let’s pick the best one-
Tell the most favored digital brand what kind of content you are looking for and they will be delivered straight into your gmail inbox. And as this is a product from the house of Google, do you need other validation?
Another superior product which will curate content on behalf of you. Open an account at there, tell your preferences and get them inside your feedly account. Daily, weekly as you long for. Scoop.it is another viable option if one is looking for alternative of Feedly.
Newest player in the field but have already created a buzz with awesome UI and UX. What does pocket do? Well, you can use it in multiple ways. Whenever you read something valuable and want to keep it stored somewhere or when you come across interesting piece but do not have time to go through it, pocket will save you. One can use their chrome extension to save them with just one click or do it manually at their website. Biggest breakthrough from them? They are available in android app version which will allow you to read your saved content even at offline mode.
They are the life-saver. When the content is curated and ready to share with the audience, there are tools to automate the entire process. All you have to do is to list and schedule them. Rest they will take care. Besides that, you can track the performance of the posts and monitor every action including the mentions that you have got from the fans.
Buffer and Hootsuite are two major players for the task. Let’s know their differences–
What Hootsuite Provides:-
- @mention (tag some personality)
- Approval Process Control
- Campaign Analysis
- Channels Performance
- Compilance Management
- Contact History
- Content Library
- Content Repository
- Custom Forms
- Customizable Branding
- Import/Export Data
- Interactive Reporting
- Location Tracking
- Performance Appraisal
- Process Control
- ROI Analytics
- RSS Feeds
- Real Time Analytics
- Real Timne Reporting
- Social Media Integration
- Social Media Metrics
- Workflow Management
- Two factor authentication
Whereas, Buffer provides-
- Communications Calendar
- Multimedia Support
- Premium Content
- RSS Feeds
- Social Advertising
- Social Media Integration
- Social Media Metrics
- Social Network Marketing
- Web Analytics
In terms of accessing social media platforms both Buffer and Hootsuite have different facilities-
- Microsoft Dynamics CRM
- Salesforce Sales Cloud
- Sugar CRM
Both Buffer and Hootsuite have plenty of features which come along with different price tags. For example, there are limitations in posting or accessing social media platforms.
Hootsuite seems to have more features covered as it’s more of a social media management tool with scheduling and publishing features enabled. Buffer is engineered for scheduling and posting purposes.
Digital Marketing is all about reaching out to more people. What if your social media campaign starts to earn value from your targeted audience by easing their task with an automation masterstroke?
Welcome social sharing button. They will help your audience to share your content directly from your web pages be it a blog or product description pages. If your website is built on WordPress, there are multiple free and paid plugins to take care of the tasks. They will even assist you to evaluate your campaign’s performances.
Automate your Social Media Marketing now:
Social Media Marketing automation is still in its infancy stage exploring new ways to help people to shed their tasks. Integrate the automated tools today and pin them right at the top of the effective tips for Social Media Marketing. Test them, try the, reap the benefits before the fatigue of challenging social media marketing burns you out.